I run content experiments and share advice and training here on the Amp blog. 

I’m also the Head of Content for Zero To Mastery – a site that teaches people to go from no experience to being hired as Software Developers, Engineers and more, with over 480,000 members.

My main focus with Amp My Content is to teach you how to scale your content results, without always having to scale your efforts. i.e. how to have more impact from every article you create vs thinking that you need to write 1,000 of them that do nothing.

For example

When this blog was only a few months old, I wanted to promote an article to help make it rank. Promotion would get it in front of people, and promoting it on other sites would mean backlinks and rankings in Google.

I’m a one-man operation, so time is short, and I need results.

So, rather than take the approach most people would, I decided to go on to podcasts and talk about the article topic in depth. This would not only help me get links on competitive sites that would normally say no, but I would also get put in front of their audience, add value, and build links to my post and topic.

The result?

I took a brand new site with 3 articles from DA0 to DA50 in 90 days – all from that one experiment.

You can read all about it here, and see how to do it for yourself.

There’s nothing wrong with more output when you’re focused on the right things and are able to tick all the boxes to do it correctly.

But let’s be honest here: Most sites are one-person blogs, and even if you are running content for a larger company, budget is normally tight, so you need to know where to apply it for the best impact.

And so that’s what I’m here to share with you.

That’s why most of my content is focused on:

• Content Creation methods such as research, templates, drafts, AI assistance and editing (if needed, so that your content is the best in field
• How to convert traffic into customers with that content. Too many people think content marketing is just about getting traffic, but it should also sell for you
• Content Promotion techniques across multiple platforms and method, and how to use each of them – often with case study examples
• SEO to help that content show up in Google and then get free traffic. Like I said, it’s pointless writing this content if it does nothing for you
• And then other parallel content, such as how to capture emails or plan out a content calendar, etc

There’s no reason why you can’t see results and grow with a small team – as long as you’re doing the most important actions, so let me show you how.

Either via the blog, the YouTube channel, or via my premium training programs.

I currently have 2 options:

#1. Hyper Specific Offers.

One of the biggest wins that all blogs can do (but especially smaller ones), is to make their site more effective with the traffic it gets. This program is how I collect anywhere from 15% to 83% leads from blog content.

Not bad right?

Especially because the average email optin rate is around 2%… When you have this in place, all your other marketing is far more effective.

Check it out here​.

#2. Future-Proofed Content.

Want to be able to create content with AI but worried about the quality? I feel you. Which is why I don’t let AI write my content.

Instead, I use it as an AI assistant to help me write even faster.

Long story short, I took the same writing and editing process I’ve used over the last 11 years of writing content online, and then embedded it into ChatGPT. The tool then follows my system to write EXACTLY how I would at a professional level, while I work alongside it and direct it to get the output I want.

This means no garbage content, but faster output that ranks and readers love. In fact, the guides you’ve been reading were made with this method. I calculated it saves me around 210 hours a year, which is around 5 and a half weeks of work!

It’s all about working smarter not harder!