That’s how many people listen to podcasts EACH and every week.
Let that sink in…
- Not per year
- Not per month
- But 48 million per week
Podcasting is a HUGE marketing channel, but the thing is?
You don’t need to be running your own podcast to take advantage of this.
You just need to be a guest on those shows!
So let me ask you a question…
Do you want to be featured on top podcasts?
Of course you do!
Because it’s not just about traffic either
If you’re a brand?
Then podcasts can help you build authority and ‘thought leadership’ in your industry
Blogger, Author Or Podcaster?
Appearing on other peoples shows can help build your audience AND lets you promote your own content
Link builder for SEO?
You wouldn’t believe how fast and powerful podcast backlink’s can be
The trick of course?
It’s getting accepted as a guest
So let me show you how a single email converted over 60% of the podcasts that we pitched…
From Brand New Blog, To Industry Expert
At the end of 2018, I launched a new website called Ampmycontent
It’s a marketing blog that focuses on ‘content promotion’
Our goal is to help you learn how to market the content that you have, so that it drives results
The only problem?
The content marketing space is a *little* competitive…
Over 3 billion results!
Even when you niche down, it’s still pretty rough…
The worst part?
Because the site was only a few weeks old, it meant that even on a good day, we might only get 10 visitors or so!
So what could we do?
We knew we needed to make an impact if we were going to stand out
And so our first article was a BEAST of a guide to paid content promotion
The post did well, but if we wanted ongoing traffic, without having to pay for it?
Then we needed to start building links AND an audience
We needed to get out in front of people who ALREADY HAD our potential audience…
The Results So Far…
We launched the article in October, and then started to pitch podcasts
Now I’ll be the first to admit…
…it didn’t start off great
Why is it that when you try something new you forget everything else that you already know?
It’s weird right?
Without getting too nerdy, I’m a ‘Direct Response’ marketer
This means that I understand psychology and math
We create campaigns that connect emotionally and cause people to take action
We know down to the dollar, how effective it is
(I just needed to remember to do this with our podcast pitches)
And when we did?
It was like rocket fuel…
Because we were selective about who and HOW we pitched, this meant that we pitched 80 shows and got on 60 of them
(That’s a 75% success rate!)
And these were not small podcasts either…
Because these podcasts are HUGE!
Not only do they have massive audiences of our ideal customers, but from an SEO perspective?
They have an average Domain Rank of 50+
Some were even higher than that…
Not sure what all that SEO/ Domain Rank stuff means?
Simply put, it meant we started ranking in Google like crazy
(We started outranking 5-10 year old sites within months of launching…)
This meant free traffic every month AFTER the episodes went live
It meant traffic from people searching in Google who had never even heard the episode or knew about us or our business!
Just good ol’ Google recommending us when people searched on our topics
Not bad right?
But it gets better still…
Well once those shows went live, this lead to requests from other podcasts to be guests on their shows
This meant more links, and access to other audiences
It didn’t end there either
Suddenly CEO’s and business owners would reach out to try and hire us, all from listening to the episodes…
That right there?
That’s a Fortune 5000 company
Not bad right?
Now that you’ve seen the results this can get, lets walk you past the 3 major hurdles when pitching podcasts…
The 3 Things That Cause Your Pitch To Fail
If we want to succeed at anything, we need to understand what’s getting in our way
Whats stopping us from seeing results
When look back on why our own pitches failed, it boiled down to 3 core things…
Roadblock #1: Being Ignored
Most people miss this because it’s so simple
But if your headline doesn’t get their attention?
Then they don’t even read the email!
It sucks I know
But all the rest of your pitch?
Its wasted and unopened
That’s why it’s so vital to write a headline that connects directly with the reader, so that they open the damn thing!
But once they read it?
Then you have the next roadblock to get past…
Roadblock #2: Being Rejected
Here’s the thing:
No matter how good you are, some podcasts just won’t take you on
Maybe they’re doing a series on a particular topic, or are fully booked for the next 6 months
It happens and it’s fine
What’s not fine?
Is when your pitch is so bad that not only do they reject it, but they throw it back in your face
Now most people won’t do this, unless you do something seriously wrong
You can’t shotgun blast every podcaster with the exact same pitch
It’s not a numbers game- it’s a VALUE + RELATIONSHIP game instead
You need to find the benefit and value for the host
(Being a guest or helping their audience is not enough of a benefit)
Because if you don’t do that?
Then you get the 3rd problem…
Roadblock #3: Being Charged
It’s all about the angle
You need to make it so simple to say yes, so that they actively WANT YOU on their show
You might get an email asking you to pay for the opportunity…
Now admittedly some shows would be worth the cost, if you could afford it
But I’ll be honest here- some of them have wildly different ideas of what their value is
(I’ve seen a podcast in the SAAS space charge between $10,000-$25,000 to be a guest on their show…)
But here’s the thing:
That EXACT same show has unpaid guests on most weeks
The trick is learning how to pitch them properly…
Meet Your Instructor
Hey I’m Daniel Daines-Hutt, the Co-Founder of Ampmycontent
Like I said before, I’m a ‘Direct Response’ marketer.
I use human psychology to get people to take an action.
To click here, optin there, buy now etc
It’s not hard.
It’s just research and structure.
Because here’s the thing:
The way we communicate information is VITAL if we want people to take an action.
I said before you can’t copy and paste an email to 100 podcasts and get results.
(Otherwise you might only get 2 shows say yes, and 98 who hate you for being lazy)
But here’s the thing…
I kinda do send the same email.
Let me explain:
The structure of the email is vital, and almost always remains the same.
We follow a pattern.
Because this way we ensure we hit certain mental and emotional triggers on the way through the email.
Desire, intrigue, trust etc
It’s the rest that’s all different.
The research, the angle, the approach.
(By taking the time to find this for each email, we see almost a 75% conversion rate)
But the best part?
We want to show you how to do this also…
Perfect Podcast Pitch is our step-by-step process to find podcasts, pitch them successfully, and record kick ass shows
It’s designed to help you side step common mistakes so you’re no longer ignored, rejected or forced to ‘pay to play’
Because we focus on 3 key things…
How Is Perfect Podcast Pitch Different To Other Programs?
Perfect Podcast Pitch isn’t just about ‘pitching as many shows as possible’.
If you wanted to do that?
You could simply buy some dodgy internet tool, scrape every podcasts email address and shotgun email your pitch…
Your done in seconds but guess what?
So are all the opportunities and relationships
(It’s weird but people don’t appreciate random cold copy and paste emails…)
If someone spam pitches our blog I simply scroll to spam and block all future emails
(They don’t even get a 2nd chance)
That’s why Perfect Podcast Pitch focuses on 3 core areas…
#1: Get Inside Their Heads
Want to sell anything to anyone?
It’s not hard
You simply find out what they want, and show how what you have, makes that happen
But the thing is, most programs teach you ‘hack’s’
A flaw in a system that works this week, but not the next
By the time you come to implement it?
Its been fixed and no longer works- so you bounce through hoops chasing hack after hack…
So at the end?
Your still where you started
(And that sucks)
Perfect Podcast Pitch is based on old school marketing principles
None of those ‘work today, broke tomorrow hacks
Instead you’ll learn the psychology, research and approach to be able to get results
Because no matter the platform- you’ll be able to find that connection, reach out, and be a kick ass guest!
Now AND in the future…
#2 Structured Delivery And Process
It’s not enough to know what drives people
You also need to know how to communicate with them
Well… people are weird
Let me explain:
We can know all the information about our audience
- Their pains and desires
- What they want
- What they need
Heck… we can even have the perfect product for them
But if we don’t say the right things at the right time, and in the right order?
Our pitch fails
Why is this?
Well without getting too nerdy, its because of how our brain processes information
You see, our brain has 3 levels to it:
- The Lizard brain
- The Limbic Brain, and
- The Neo- Cortex
All information starts at the lizard brain, and that’s where the problem starts
Because the Lizard brain is based on desires and fears
Its not logical but emotional
Because if you fail to speak to this first, then its just like that email headline…
The information simply doesn’t get opened or move forward
(Not great right?)
Well even when you get past that, you’re still not talking to people logically
After the Lizard brain pays attention, it moves the information into the Limbic brain
This controls our previous experiences and behavior
This is why it’s vital to learn your audiences own experiences, pains and goals
Because if we can’t speak to this, then people don’t lose interest
Finally we have the Neo-Cortex
This is the actual, logical decision maker
This is the person who’ll say yes (or at least think about it)
This is why you need to understand how to structure your information
Because if you don’t?
Then you can have the best pitch or product and still not move forward
Which is why we build this structure into the templates we use for pitching
Its not a blank copy and paste
But it is ticking boxes and hitting the right triggers in the right order
A psychological structure to get them to pay attention, keep reading, take action and get you on their show…
(And don’t worry- its easier then it sounds)
#3 How To Stand Out In Front Of Their Audience
(So They Become YOUR Audience…)
So here’s a nice little bonus.
Rather than just show you how to get on these podcasts, we take it a step further
Because getting in front of people is great, but better still?
Is when you stand out and their audience becomes yours also
That’s how you fully leverage podcasts
Not only that?
But we’ll show you how to be stand out guest also!
Because this way the hosts will recommend you for other shows- without you even asking them to
Pretty good right!?
Perfect Podcast Pitch Teaches You EXACTLY What You Need To Start Booking Shows TODAY
Want to know whats inside?
Here’s a sneak peek…
- How to organize your research to build a foundation of success
- The 4 filter system to find the hidden podcast gems in your industry
- How to research your host, get in their head and find the right angle
- How to avoid the ignore button before you even start…
- The tools of the trade to record, automate and track your pitches and podcast episodes
- How to write headlines that get past the gatekeeper
- How to hook them in and build trust FAST
- How to make it so simple for them to say ‘YES!’
- How to automate your approach in a non-sleazy way
- The 3 ‘P’s’ Of Perfect Podcasting
- How to cover your ass and keep that episode
- How to be the perfect podcast guest
- How to get links, where and when you want them
- The structure to deliver the perfect pitch
And much more!…
How Much Does It Cost?
Let’s be honest here
It’s not about how much it costs you- it’s about how much value it can bring you
As we look at it, you have 3 options to move forward…
Option #1: Hire A Podcast/ PR Company To Pitch Shows For You
Not a bad option, and it can save you a little time
If you have the cash to spare, sure you could go with this
So how much would a PR podcast service cost?
On average around $700- $1000 per month
(Or $10k per year)
It could be worse I suppose…
Option #2: Pay To Play On Major Podcasts
Bad pitches means having to pay to be a guest
The worst part?
Some of these shows have WILDLY different pricing
($10-25K for an episode is freaking insane)
If you have the cash AND it’s the right audience for you, then it might be worth it
You can choose option #3…
Option #3: Sidestep The Learning Curve And Join Perfect Podcast Pitch
That’s all it costs
$7 dollars to be able to pitch your own shows, dodge PR companies and not have to pay for episodes
You can sidestep the major mistakes and learning curves that can hold you back from getting results
Pretty cool right?
It gets better…
Because it’s all available right this second!
(No holding back access or any of that rubbish)
Once you join, you’ll be able to start pitching podcasts by the end of day, today!
So that by Monday of next week?
You could be plugging in your mic and recording that first guest episode…
My Unbeatable Guarantee:
Try Perfect Podcast Pitch For A Full 30 Days, 100% Risk Free
A full 30 days to get in, test it out and get booked on shows
If it’s not for you, or you don’t get results after doing the work?
Then no worries!
Simply request a refund before day 31 and you’re all good
(All it takes is a few clicks- no calling tech support or any of that nonsense!)
Why are we so lenient with this?
Simply because it works!
We want you to get results and remove any excuse you might have that’s holding you back…
Frequently Asked Questions
Who is Ampmycontent?
We’re a team of marketers who focus on content promotion
Perfect Podcast Pitch is a small sliver of our larger training, the Amplify Content Academy
That being said?
Perfect Podcast Pitch is everything that you need to be able to pitch and record killer podcasts
How much experience do I need to have already?
We’ve broken it down to make it as simple as possible
As long as you follow the steps, and are comfortable talking about your chosen topic- then you’re good to go!
How long is the training?
Perfect Podcast Pitch is broken down into 22 actionable training lessons
Not too long to be boring or full of fluff either!
We get right to the point, answer any questions you might have, and give you a structure to follow
If you start today, you should be pitching podcasts by tomorrow (depending on how fast you work)
The best part?
You’ll start to see results with as little as 15 minutes per day
Is it mobile friendly?
All training is designed to be viewed on any device
(We do advise that you work from a laptop or desktop when you start recording episodes)
Do I have to show up at a certain time, or whenever I want?
The entire program is available right now
There’s no set time for lessons- just jump in and take action at your own pace
What if I don’t like it?
As we mentioned before, you have a full 30 days to request a refund
How long will I have access to the content?
You have lifetime access!
(To this and any future updates to Perfect Podcast Pitch)
So what are you waiting for?
Its Time To Decide…
Are you in or out?
We’re made the price on this program a real easy choice
Heck… we dropped it from $57 to just $7!
So if you haven’t decided by now, then you probably have a few niggling worries or fears holding you back?
Let me get the scary stuff out the way
When you email people, yes, you might get rejected
But it doesn’t matter
Because if you do it like we teach you, it’s not because they don’t like you…
… it just might not be a good fit at the time
But by taking action?
It means you’re moving forward
As for recording the show?
If you do the exercises we recommend in advance, AND you’re happy to talk about your topic?
Then it’s no problem!
Suddenly the show will be over and it’ll be like having talked to an old friend 😀
But even better?
You’ll have a brand new podcast ready to go live in front of a brand new audience
So are you ready to start pitching?
To get on those shows, build that audience, grow your list, sales and backlinks?
Click the image below, fill out your payment details and then we’ll see you inside!